Photographer & Designer Sederrick Raphiel talks about his journey in creating images that tell a story. Over the last 23+ years, Sederrick Raphiel has been responsible for creating enticing brand experiences for cross – cultural markets. His creative strategy and project management experience have helped him tip the scales and provide growth and development for clients that include Microsoft, 7 Eleven, MADD (Mother’s Against Drunk Driving), Unilever, Sally Beauty, The Dallas CVB, The Potter’s House and Erykah Badu.