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EP 67: Parent-Targeted CPG Marketing, Parent Communities, and Ice Cream with Brooke Shapiro, Founder of Sprinkles Parents
Meet Brooke:
Brooke Shapiro is a 15-year CPG marketing veteran who has worked on parent targeted brands such as Band-Aid, Johnson Baby, Coca-Cola and Glad, Hidden Valley, Kingsford and Clorox. Her visionary and trend spotting expertise allow her to help brands launch with the right channels to the right people. She has the innate ability to lead and bring people together in fun creative ways, and is on a mission to help launch CPG startups. She enjoys ice cream and provides ice cream reviews on Instagram (@sundaes.mom) and on her ice cream stories podcast, “Let’s Spoon”.
What You'll Learn in this Episode:
- Backstory behind this focus on parents, parent-targeted CPG products and this niche target audience of community and clients.
- Common challenge that she sees her clients facing in their businesses.
- Marketing tactics that CPG startups can start implementing in their businesses.
- Community - How do she builds and strengthens her community and the relationship with community members.
- More about her ice cream podcast - guests, favorite ice cream spots!
Website: sprinklesparentsconsulting.com
Instagram:
https://www.instagram.com/pandemicworkingparent
https://www.instagram.com/sprinklesparents
https://www.instagram.com/letspoon_podcast
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About Us - Women Who Brunch:
Women Who Brunch is a community for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!
Visit our website for updates on events, recipes, brunch spots, product reviews and more or say hi on Instagram!
Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com
Support the show
About Us - Women Who Brunch:
Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!
We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.
Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!
Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com
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By Brunch & Learn Podcast
5
3333 ratings
Meet Brooke:
Brooke Shapiro is a 15-year CPG marketing veteran who has worked on parent targeted brands such as Band-Aid, Johnson Baby, Coca-Cola and Glad, Hidden Valley, Kingsford and Clorox. Her visionary and trend spotting expertise allow her to help brands launch with the right channels to the right people. She has the innate ability to lead and bring people together in fun creative ways, and is on a mission to help launch CPG startups. She enjoys ice cream and provides ice cream reviews on Instagram (@sundaes.mom) and on her ice cream stories podcast, “Let’s Spoon”.
What You'll Learn in this Episode:
- Backstory behind this focus on parents, parent-targeted CPG products and this niche target audience of community and clients.
- Common challenge that she sees her clients facing in their businesses.
- Marketing tactics that CPG startups can start implementing in their businesses.
- Community - How do she builds and strengthens her community and the relationship with community members.
- More about her ice cream podcast - guests, favorite ice cream spots!
Website: sprinklesparentsconsulting.com
Instagram:
https://www.instagram.com/pandemicworkingparent
https://www.instagram.com/sprinklesparents
https://www.instagram.com/letspoon_podcast
----
About Us - Women Who Brunch:
Women Who Brunch is a community for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!
Visit our website for updates on events, recipes, brunch spots, product reviews and more or say hi on Instagram!
Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com
Support the show
About Us - Women Who Brunch:
Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!
We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.
Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!
Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com