We know the secret to building businesses up is productizing. Doesn’t matter if it’s physical goods, digital assets, and sweat equity…as long as it can be sold multiple times without performing the same task over and over again. One such strategy to do that is with membership sites. Here is the misconception…general knowledge says you need to have one product per site. That limits how you can charge multiple time if the value isn’t increased over time and my guest Lonnie Robinson lays downs how others are getting it wrong and how you can succeed no matter where you are today.