Meet Megan:

Megan O'Brien is the Founder & CEO of Arch Insights, a market research company helping startups and small businesses better understand their consumer bases. Prior to Arch, Megan attended Harvard Business school, was the Business Operations & Strategy Lead for Flamingo (Harry's Inc.), and was a consultant at Bain & Company.

Website: https://www.archinsights.co
Instagram: https://www.instagram.com/arch_insights

What You'll Learn in this Episode:

• What interested her the most about consumer insights and getting into this industry. 
• Some interesting consumer data, trends, or insights she's come across recently.
• How she approaches concept, messaging, branding, and package testing with a client and more about that process.
• Stories, case studies, or client wins in taking consumer insights and turning it into result based solutions for their business.
• Chicago brunch recommendations!

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About Us - Women Who Brunch:

Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!

We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.

Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!

Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com