This week's episode is all about reels and if we really have to do them. You would have to be hiding under a rock, not to notice the number of people using short-form video content. Obviously, TikTok is leading the way, and if you have teenagers in your house, you will see them creating lots of dance videos, or consuming a lot of this content. Instagram has obviously got reels and they have indicated that they want to make Instagram, not a picture led platform, but a video led platform. You've also got YouTube shorts and even Pinterest are getting in on the video game with Idea Pins. So it's definitely worth considering using video for your content marketing.

Episode Highlights:

• (02:05) I've built my business doing Facebook lives
• (03:31) There any many different things you can do with short videos
• (04:00) Use the trending music
• (04:32) Think about who your audience is and what content they like consuming
• (05:22) You can keep it really simple

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