Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/Vk2reRmAQn0

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We've all seen brands seemingly come out of nowhere and suddenly are everywhere. One such example is Peloton. Today, James and Nick sit down to discuss Peloton and, specifically, their marketing spend for year one. Many businesses start out with grand ideas and this discussion will really show how much money you need to reach this mainstay status. They also discuss the ads they liked this week, bike riding and the continuing adventures of 'Dr Nick'.

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