Esteban Sanchez Botero (Senior Marketing Strategist, Centrico Digital) on the importance of developing a strategy for marketing automation, what mistakes to avoid, and some of his recommended tools.

Ep. 69: How to Use B2B Marketing Automation More Effectively – Interview w/ Esteban Sánchez Botero

On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time.  Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.

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On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time. Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.

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Ep. 69: How to Use B2B Marketing Automation More Effectively – Interview w/ Esteban Sánchez Botero

Ep. 69: How to Use B2B Marketing Automation More Effectively – Interview w/ Esteban Sánchez Botero