This week’s guest on The WTiN Podcast is Michelle Zhu, CEO and co-founder of Huue.

Founded in 2019 by Zhu and Tammy Hsu (CSO), and based on UC Berkeley-invented bioengineering research, the company uses biotechnology to create the ‘world’s most sustainable dyes’, with its first mission being to create indigo blue for denim makers. 

In this episode, Zhu explains what she means by ‘bioengineering’ and how the company uses microbes to create and collect the dye. Elsewhere, she talks about how this drop-in solution is highly scalable, how it could even beat plant-based dye prices, and how the performance characteristics have not been compromised. Lastly, Zhu talks about the importance of collaboration between startups and brands and how there are so many opportunities within bioengineering that the textile industry should tap into.

To find out more about Huue, visit www.huue.bio