You've heard of Atomic Habits.

You've probably tried to build a morning routine, stack habits or optimise your environment.

But if those strategies haven't stuck - this episode explains why.

In this episode we break down the Transtheoretical Model of Behaviour Change - a proven, six-stage framework that goes beyond surface-level habit advice.

Whether you're a coach helping others change or someone trying to finally stay consistent with your own training, nutrition or lifestyle this is the episode that reveals what actually drives real, long-term change.

You'll learn:

• Why habit-only models fail without internal alignment

• What stage of change you're actually in (and what to do next)

• How to coach or lead yourself with psychological precision

Real-world examples with clear takeaways and the truth about what it takes to change for good.