As we entered the new millennium in 2000, I started to seriously think about finally starting my own record label. From doing my Time Travel Radio Show, being Co-Owner of Caught In The Middle Magazine, hosting/organizing Scribble Jam, and running my Rage Promotions company, I was regularly meeting indie or unsigned artists with no outlet for their music, and I hoped I could help make a difference. Aesop Rock and Vordul of Cannibal Ox were planned to help me launch the label with exclusive releases, so I could then shift the focus to promoting some new and upcoming talent; Monkey Wrench Factory, Alltruisms, and more! But, this is the label that never was, so what happened?