There are two sides to the marketing game—Branding and Direct Response.
Most people only play one. The greats know how to play both.

When I first got into marketing, I came in through the branding door.

I loved the craft—voice, identity, storytelling. The stuff that builds long-term reputation.
But everything changed when I discovered Dan Kennedy—the godfather of direct response.

Suddenly I was seeing marketing through a completely different lens.
This wasn’t about being admired. It was about moving people to act.
It brought me right back to those late-night infomercials in the ‘90s—CD clubs, Chia Pets, Tony Robbins, and of course...“But wait—there’s more!”

I didn’t realize it at the time, but I was hooked on offers.
On how words could create desire.On how structure could generate urgency.On how copy could drive revenue.

And the best part? Even David Ogilvy, the high priest of branding, admitted:

“Direct response is my first love—and later, it became my secret weapon.”

That stuck with me.

Today, I don’t believe in choosing one side.
I believe in building brand that drives demand.
Messaging that creates trust and action.
Systems that compound visibility and conversion.

And if you want to start doing that—
If you want to know where to show up, what to say, and who’s already holding the attention of your ideal buyers—
You need The Dream 100 Template.

This is the exact template I use with clients to:

• Map out the 100 influencers, podcasts, communities, and platforms their buyers already trust

• Identify content and partnership opportunities hiding in plain sight

• Align their message with where demand already exists

Because when you combine strong offers with smart visibility, you don’t have to scream to be heard.
You just show up in the right rooms—and let your message do the work.

👉 Download the Dream 100 Template and start guiding traffic, building trust, and closing the gap between your brand and your buyer.