It can be a huge struggle to get started in a new role when you don’t have good records. Or any records. And building a content marketing strategy from scratch is a challenging feat for anyone! 

 

On this episode, I interview Patrick Spencer, Senior Director of Content Marketing at Fortinet:

 

What we talked about:

• What it was like for Patrick to start his career mid-30s with a Ph.D.
• The questions Patrick asked to form the journey stages for customers
• Where to start when you’re starting a content strategy
• Why we love Iceland

 

Check out these resources we mentioned during the podcast:

• The CISO Collective, where you can read Patrick’s articles

 

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.