Does your business use discounts, incentive deals or package offers together to customers? Do you receive incentives such as rebates, volume discounts or marketing support payments? Or do you operate some kind of customer loyalty scheme? This episode looks at the VAT implications of certain business promotions. It will explore common arrangements, from meal deals to volume rebates and similar promotions and explain VAT pitfalls, consider the impact of recent case law and address current challenges from HMRC. It will give you real insight into how simple changes could make a real difference to your profits, your cashflows and your VAT accounting.