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Ep. 7: How Curt Anderson Recovered, Grew and Sold an e-Commerce Floral Company
Picture it – the year is 1990 and Curt Anderson is full of hopes and dreams. However, those dreams are deferred when he accepts his father’s request to take over their family-owned floral business. At the time the business was bankrupt and in desperate need of financial resuscitation.
Curt spends the next several years grinding and doing everything he can to save the business from ruin. Just when it seems all hope is lost, he discovers a lifeline that will change the trajectory of both his business and his career.
That lifeline is the internet.
By 1995, he changes the business model from brick-and-mortar to e-commerce. Along the way, he’s thrown more lifelines until one day he realizes he needs someone else to come in and help manage the daily operations. After 20 years of hard work, smart partnerships, and investments in business infrastructure he successfully sells his business.
How did he do it?
That’s what you’ll discover in this scale tale. Join us as Curt takes us on a journey that includes experimenting with new technologies, forming partnerships with key people, and outsourcing a critical part of his back-office operations.
🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐩𝐨𝐝𝐜𝐚𝐬𝐭!
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our website to learn more.
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By Equilibria, Inc.Picture it – the year is 1990 and Curt Anderson is full of hopes and dreams. However, those dreams are deferred when he accepts his father’s request to take over their family-owned floral business. At the time the business was bankrupt and in desperate need of financial resuscitation.
Curt spends the next several years grinding and doing everything he can to save the business from ruin. Just when it seems all hope is lost, he discovers a lifeline that will change the trajectory of both his business and his career.
That lifeline is the internet.
By 1995, he changes the business model from brick-and-mortar to e-commerce. Along the way, he’s thrown more lifelines until one day he realizes he needs someone else to come in and help manage the daily operations. After 20 years of hard work, smart partnerships, and investments in business infrastructure he successfully sells his business.
How did he do it?
That’s what you’ll discover in this scale tale. Join us as Curt takes us on a journey that includes experimenting with new technologies, forming partnerships with key people, and outsourcing a critical part of his back-office operations.
🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐩𝐨𝐝𝐜𝐚𝐬𝐭!
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our website to learn more.