Wifi is no longer a commodity. It's an atmosphere. When your business offers wifi, you're covering your space with a communication shield. A unique vehicle to receive and distribute information and to learn about those who log on.

It's what giants like Google, Facebook, and Amazon have been doing for a long time. Non-giants can convert customers in a similar way if we know how to use the information gathered from our wifi networks.

Gabriel Bedoya, who leads consumer insights and strategy at The Insights Company, has been doing this for years. He walks us through how location-based marketing can grow your business and how to start implementing strategies today.