Do you know what emotions are influencing the buying decision of your B2B customers? Are you looking for methods to operationalize storytelling across your marketing, sales, and service teams? Frank Cowell and Joseph Freeman explore the impact of highlighting your buyers' transformation when they engage with your product or service. In this episode, gain clarity around why stories of transformation are likely the biggest missing link in your growth strategy.

Books mentioned in the episode: 

• Never Lose A Customer Again - Joey Coleman
• The Tipping Point - Malcolm Gladwell
• Building Your Digital Utopia - Frank Cowell

Podcast Brought to you by - Digitopia