What happens when a marketing and product experience agency rebrands itself? In this episode, Andi Robinson talks with Chelsea Douglass, Director of Marketing at Innovatemap, about the agency’s bold decision to “turn the mirror inward” and run its own brand process on itself.

Chelsea shares lessons learned from leading a rebrand inside a creative agency — from the importance of research and collaboration to managing expectations and maintaining authenticity. You’ll hear how Innovatemap approached rebranding with honesty, empathy, and strategy — and why “risking being human” is the new standard for modern brands.

Topics include:

• The value of doing real customer research before a rebrand
• How to align internal teams during big brand changes
• Why collaboration (not silos) determines rebranding success
• The importance of authenticity in today’s marketing environment

Want to see the video version? Check out the Behind the Campaign playlist on YouTube.

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