On this week’s episode of the Frog Squad, Tyler and Sean are joined by Purple Frog’s Creative Director, Carla Durbin! As a graphic designer by trade with decades of experience specifically in the print marketing industry, Carla joins the podcast to share her thoughts on the design elements of business branding. We discuss the acronym “K.I.S.S.”, and how it remains a key in designing logos for any business. Of course, striking the balance between simplicity and unique is key, which Carla provides some suggestions on, and more on this week’s episode of the Frog Squad!