Behind the Craft

Ep. 7: Make the Audience the Hero


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In Today's episode, by special request, Kellie Easley - COO of BrandCraft, joins the podcast as host to interview Aaron about his approach to storytelling and how he keeps our client's audiences the hero in every video, brand, or ad he writes.

We'll also take a look at a few past projects and talk about the methodology and strategic decisions that led to each's creative direction.

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Behind the CraftBy BrandCraft