Legendary content strategist Michael Brenner discusses how content marketing has evolved during his decade in the business, and his favorite examples of brand storytelling today. (1:50) Then, we dive into "marketing's marketing problem," and how to fight against the plague of self-promotional content and the secret to content marketing ROI. (17:10) Then, we play a lightning round of a new game, asking Michael to name the brand that he most associates with each political candidate. (34:10)