Rod Baptie has been a channel marketing professional for longer than many of my colleagues have been alive. 

The great thing about having such a long perspective is that it helps one to see what truly matters during the ebbs and flows of the industry, having seen so many trends, downturns and upswings come and go.  The ability to stay detached from the hype that accompanies each new wave of change and identify only that which is going to be of meaningful or even lasting value is a skill that comes with wisdom gained through experience.  Rod is no exception to this rule, and as the principal of Baptie & Company, he curates a community of some of the top vendors and channel chiefs on Earth.