In this episode, JC chats with Shireen Jaffer, the CEO and co-founder of Edvo, a company dedicated to inspiring people to think for themselves and empowering them with the tools to forge their own stories. Her mission is rooted in "education through vocation," helping others navigate life with confidence by building skills and finding jobs that lead to growth and success. Shireen discusses the growth of her company, the value in mental models and how to make them relevant for the average person, how to go about scaling an idea or business, and leaning into your audience's emotions and needs. To learn more about Shireen and Edvo, visit edvo.com or follow @edvoofficial on Instagram.