Every company is looking for ways to increase their brand visibility. One way that has proven successful for some is to make use of events and moments to get your product or brand noticed. 

In this episode of The Fake Marketer, James and Michael discuss some case studies where brands have found success taking advantage of the media spotlight such as Dash and Grenade, some pitfalls to watch out for and how smaller companies can implement these guerrilla tactics on a smaller scale and find success for themselves. 


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