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In this episode we are talking about a hot topic: OPMs, or online program management companies, and what they provide to universities. California Lutheran University partnered with an OPM, AllCampus, to launch 12 new online graduate and undergraduate programs, aimed at expanding access to flexible, affordable higher education. This strategic collaboration focuses on enhancing online offerings with support in instructional design, student services, and technology from a private company. This partnership is led by Tom Hoener, Associate Vice President, Enrollment Management at Cal Lutheran, and he joins me now to share his insights.
Guest Name: Tom Hoener, Associate Vice President of Enrollment Management, California Lutheran University
Guest Social Handles: LinkedIn
Guest Bio: Tom Hoener has spent the last twenty-plus years as a senior higher education administrator with broad experience in domestic and international Graduate and non-traditional admissions, and marketing. As a strong operational leader, he enjoys developing staff and is commonly sought out by his colleagues for insights on talent management. Tom provides leadership in the university’s enrollment and marketing strategies, offering guidance to directors and staff across a sizeable division of 125 employees. International admission aligns with his strong interest in world cultures, while his academic background in Psychology supports his effort to holistically develop staff.
AllCampus is a leading higher education management provider that helps universities evolve their academic programs and exceed the dynamic expectations of students. AllCampus is formerly a division of Alloy Education (Private Colleges and Universities), which has provided marketing and enrollment services for higher education since 1985. AllCampus spun off from its parent company in 2012.
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Connect With Our Host:
Dr. Ray Lutzky
https://www.linkedin.com/in/lutzky/
About The Enrollify Podcast Network:
Mastering the Next is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.
Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode we are talking about a hot topic: OPMs, or online program management companies, and what they provide to universities. California Lutheran University partnered with an OPM, AllCampus, to launch 12 new online graduate and undergraduate programs, aimed at expanding access to flexible, affordable higher education. This strategic collaboration focuses on enhancing online offerings with support in instructional design, student services, and technology from a private company. This partnership is led by Tom Hoener, Associate Vice President, Enrollment Management at Cal Lutheran, and he joins me now to share his insights.
Guest Name: Tom Hoener, Associate Vice President of Enrollment Management, California Lutheran University
Guest Social Handles: LinkedIn
Guest Bio: Tom Hoener has spent the last twenty-plus years as a senior higher education administrator with broad experience in domestic and international Graduate and non-traditional admissions, and marketing. As a strong operational leader, he enjoys developing staff and is commonly sought out by his colleagues for insights on talent management. Tom provides leadership in the university’s enrollment and marketing strategies, offering guidance to directors and staff across a sizeable division of 125 employees. International admission aligns with his strong interest in world cultures, while his academic background in Psychology supports his effort to holistically develop staff.
AllCampus is a leading higher education management provider that helps universities evolve their academic programs and exceed the dynamic expectations of students. AllCampus is formerly a division of Alloy Education (Private Colleges and Universities), which has provided marketing and enrollment services for higher education since 1985. AllCampus spun off from its parent company in 2012.
- - - -
Connect With Our Host:
Dr. Ray Lutzky
https://www.linkedin.com/in/lutzky/
About The Enrollify Podcast Network:
Mastering the Next is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.
Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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