Brain Powered Weight Loss - With Eliza Kingsford

EP 7: Will This Be Too Hard?


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🎧 Episode 7: Will This Be Too Hard? (Why Simple ≠ Easy)


In this episode of The Brain Powered Weight Loss Podcast, Eliza Kingsford confronts a fear many people silently carry: “Is this going to be too hard for me?”

She breaks down the difference between complex concepts and simple solutions, and explains why real, lasting transformation doesn’t require overwhelm—but it does require a willingness to meet challenges with intention.

If you’ve ever felt stuck, scared, or skeptical that true change is possible, this is the episode that will shift your perspective and remind you—you’re more capable than you think.


What You’ll Learn

  • Why the brain craves simple answers—and why that’s part of the problem
  • The danger of “quick fix” culture and dopamine-chasing
  • Why deep change requires deep thinking
  • How simple shifts (done consistently) can lead to massive transformation
  • The truth about discomfort, neuroplasticity, and why struggle is a good sign
  • What it really means to step into the next version of yourself


Episode Highlights

01:05 – Why this episode—and this work—matters so deeply to Eliza

02:07 – The high cost of chasing surface-level solutions

03:00 – Why understanding the mechanisms of your struggle is key to freedom

04:28 – “The little things are the big things”—and why that mantra changes everything

05:31 – What it really takes to grow, evolve, and rewire your brain

06:23 – Why discomfort = progress when you’re learning something new

06:42 – A sneak peek at the next episode: “Will this work for me?”


Free Resource for You:

You can watch the Master Your Weight Loss Workshop, absolutely free! Inside, I unpack these concepts and provide you step by step instruction for a successful weight loss journey.

→ Master Your Weight Loss Workshop


đź”— Links & Resources:
  • The Shift – my groundbreaking, signature program



Want to Go Deeper?

Join the Brain Powered Weight Loss Community — a safe, supportive space for women over 40 ready to rewrite their relationship with food and body.

👉 Join the FB Community


Let’s Connect!

Follow Eliza on Instagram: @elizakingsford

DM the word STRESS and I’ll send you a free Stress Eating Guide

You can find all of my resources, links and programs at elizakingsford.com

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Brain Powered Weight Loss - With Eliza KingsfordBy Eliza Kingsford