Here is what they DO care deeply about...

Fundamentally, all your prospects care about is what you can do for them. Not the way you look, sound or even how “professional” your company is. This shift in perspective will liberate your marketing and outbound activities.

Yet, the fear of not looking “professional” enough and the assumption that you have to get it perfect is what keeps sales and marketing from doing things that are very effective. For example: video, be it video on social or video-prospecting on Linkedin.