Welcome to another episode of the Professional Services Pursuit! This week Brent sits down with Jacob Parks, the president of Profitable Ideas Exchange (PIE) and co-author of the renowned book Never Say Sell: How the World’s Best Consulting and Professional Services Firms Expand Client Relationships. They discuss the importance of trust-building, effective cross-selling strategies, and how firms can leverage AI and other technologies to stay ahead in the ever-evolving landscape of consulting and professional services. 

Other topics covered in this conversation include:

• Practical tips and strategies to build trust and expanding client relationships 
• How to effectively cross-sell services
• The importance of being at the center of solving your clients problems
• What the biggest consulting firms do differently
• The role of AI in Professional Services - how technology is transforming business development
• How AI is impacting consulting businesses and their ability to land, expand, be stickier, and sell value to their clients

Find out more about Profitable Ideas Exchange by checking out their website and be sure to pick up a copy of Jacob’s book, at your local book retailer or here.

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