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When the pandemic hit, Lucy did what any sane, rational, intelligent person would do: she quit her stable job and founded a bamboo sock company to help save animals around the world. No? Not everyone did that? Huh. Welll… Lucy Jeffrey did, and that’s why she’s not your typical person. In just a few years, her company’s saved hundreds of acres of rainforest, helped thousands of turtles, saved dozens of rhinos and a whole lot more. She’s been able to do an enormous amount of good while building a company that has changed her life personally for the better.