She Talks Business

Ep. 70 - Marketing Masterfully with Alan Weiss


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The Art of Writing Books

 

And just like that, we have finished the second season of a Summer of Reading! In this final episode, you will be eavesdropping on a candid conversation between Alan Weiss and I about the art of writing books. (Care to guess just how many this incredible author has published? Listen to find out—I bet it’s more than you think!) 

 

Not only has he written more books than anyone I know, but we are also about to launch our co-authored book, Masterful Marketing. 

 

Alan has mastered the art of writing books and in this instalment, he shares some of his best strategies with us.

 

 

What’s in This Episode

  1. Why men finish more books than women 

  2. How to avoid analysis paralysis 

  3. The thoughts behind writing a book

  4. How to know if you should write a book with someone

  5. The strategy and tactics behind writing a book

  6. The importance of finding time to read 

 

 

What To Do Next

Visit lisalarter.com/e70 for all resources from this episode.

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She Talks BusinessBy Lisa Larter

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