You’re dropping value, but they’re still scrolling. Why?

In this episode, Dr. Wood unpacks the uncomfortable truth about modern audiences: they crave entertainment first — and education second.

We explore the psychology behind this shift, how dopamine and distraction are shaping consumer behavior, and what smart brands are doing to blend teaching with entertainment to win attention and loyalty.

🎭 If your content is helpful but not watchable, you're losing the game before it starts.

📺 Watch the full episode on YouTube:

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