We discuss getting approached by an agency group in 2019 sparked the idea of an exit, how COVID derailed the exit plans, the key milestones of the Born deal; the initial conversation, due diligence and SPA negotiations, the advantages of having one person focusing on the deal, the importance of the business being able to run in parallel to the exit plan, the challenges of due diligence, specifically the difference in process between the target and acquirer, the lessons learned of not taking corporate finance advice, the inherent risk of a deal falling through and what he’d do differently if he did it all again.

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