Email marketing is the best strategy for creating relationships that lead to sales. But many entrepreneurs are worried about unsubscribes, unopened emails, and spam complaints to the point of holding their dear, precious email list and not emailing it. This is one of the biggest mistakes in email marketing. Torie Mathis and her cohost Sean go over how to get over email marketing's biggest hurdles and how to use your email list as a powerful tool to get sales in your business. Even if people unsubscribe. :)

Get SMART AF resources and tools to grow your business at besmartaf.com

LISTEN AT smartafpodcast.com WATCH AT youtube.com/toriemathis