Trends Versus the Tried and True 

 

Every time you sign onto social media, there is some sort of new trend to chase. But, before you dive into the next trend, ask yourself, “Is this really something that will benefit me and my brand?” How do you discern what marketing trends will be a waste of time and what tried and true practices will serve you well in the long run?

 

In this episode, Alan Weiss joins me as we prepare for the launch of Masterful Marketing. We’re talking all about where you should spend your time, marketing best practices, and the habits that are more effective than any passing trend.

 

You have a set amount of time and resources that you have available for marketing—don’t waste it on trends that won’t benefit your business. 

 

What’s in This Episode

1. The irony of marketing 

2. Your marketing and your behaviour 

3. The importance of consistency 

4. Cognitive dissonance

5. Creating valuable content

6. Building your brand 

 

What To Do Next

Visit lisalarter.com/e71 for all resources from this episode.