In this episode, Bill Kent, a Senior Strategist at Bonfire Marketing, talks about how the current MQL model has flaws and it doesn't help salespeople succeed. He walks us through his approach of 'Going Beyond MQLs' to improve the quality of leads going to sales.
You can contact Bill regarding this topic | <a href="https://www.linkedin.com/in/billhkent/">LinkedIn</a>.

In this episode, Bill Kent, a Senior Strategist at Bonfire Marketing, talks about how the current MQL model has flaws and it doesn't help salespeople succeed. He walks us through his approach of 'Going Beyond MQLs' to improve the quality of leads going to sales. You can contact Bill regarding this topic | LinkedIn.

In this episode, Bill Kent, a Senior Strategist at Bonfire Marketing, talks about how the current MQL model has flaws and it doesn't help salespeople succeed. He walks us through his approach of 'Going Beyond MQLs' to improve the quality of leads going to sales.
You can contact Bill regarding this topic | <a href="https://www.linkedin.com/in/billhkent/" rel="noopener noreferrer">LinkedIn</a>.

Ep. 71 | Going beyond the widely accepted 'MQL' model with Bill Kent.

Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve your toughest challenges.

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Ep. 71 | Going beyond the widely accepted 'MQL' model with Bill Kent.

Ep. 71 | Going beyond the widely accepted 'MQL' model with Bill Kent.

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