The Purposepreneur by Estelle Kiora

EP 7.2: Building a Strong Fitness Brand & Community; with Linda Tang WeBarre & Alex Loh Aviary & Co


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In this episode, I interview Linda Tang (Co-founder of WeBarre) and Alex Loh (ex national water polo player to podcast host & consultant, Novothor/Avantir Wellness, YOLO run series Southeast Asia, Core Collective wellness center, Co-founder of Kampung Collective, & now Aviary & Co) on their personal and business journey in starting various fitness-themed businesses.  

We talk about how to create a beautiful, genuine and strong fitness brand as well as community.   

This is PART 2 of our episode, and some things we talk about:

- How and when do you decide to delegate?
- What are some important things you considered in building a start-up or business?
- What makes a good fitness or business brand?
- How do you hold tension with listening to each customer, yet holding your own strong vision of the brand?
- What does a strong fitness brand and community look like?
And more!

Check out the last episode for PART 1 where Linda gives many practical, clear handles in building her fitness business and in choosing a business partner (do we work with good friends, or not?!), while Alex shares a rich bank of personal experiences and lessons from his non-linear life.

Most powerful thing for me was Alex's personal story navigating a failed business venture, and dealing with the public shaming & failure that came from it.  

***WEBARRE AND AVIARY & CO GIVEAWAY!***

At The Purposepreneur, I'm always looking for ways to support your growth, and encourage you to live out your fullest purpose. I'm so happy to share that we have 3 WeBarre sessions (suitable for beginners, and any gender!), and 3 consultation sessions by Aviary & Co to giveaway!

If you're building a fitness/wellness/nutrition/coaching brand, don't miss this chance to get a helpful hand from Alex!

TO WIN a physical class with WeBarre, tell us 1 way you'd like to be stronger this year, in 2021.  To win a half hour consultation session with Alex & Aviary Co, tell us what business you'd like to start or grow.

For the above, Alex, Linda & myself, will pick the top 3 comments.  To win, 1) COMMENT your answer on my Instagram giveaway post on the purposepreneur, 2)


FOLLOW @the.purposepreneur, @webarresg & @aviaryandco, & 3) and bonus points if u SHARE a screenshot from this podcast interview on your IG story or feed and tag us as well.
GIVEAWAY CLOSES FRIDAY 12 MARCH 2021.  

***GIVEAWAY CLOSED.***

If u think someone would benefit from this podcast or episode, please share it as well! Thanks!  


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CONNECT:  
GUESTS: @alex_lohsy @aviaryandco
@lindatang @webarre WeBarre.com  

HOST:
Estelle Kiora @the.purposepreneur @estellekiora
http://linktr.ee/estellekiora  

*All views & opinions expressed by the host and episode guests are our own, and do not represent any organizations or partners that we are affiliated with.*


WHO AM I & WHAT DO I DO EXACTLY?: I'm Estelle - a social media entrepreneur from Singapore and this podcast is powered by Zero Copycat Social - a creative engine for creating content, conversations and community, to spark purpose and creativity in the world. We do this through social media marketing, social media coaching, content marketing & development, workshops, and other creative projects and experiences. Get in touch with us at [email protected]!

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The Purposepreneur by Estelle KioraBy Zero Copycat Social

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