This is part two of How to Set Quarterly Objectives for Amazon Growth, where the focus shifts from planning to execution. Hamish Conway and Sebastian Hargreaves unpack how Amazon brands can turn quarterly goals into day-to-day action using weekly scorecards, leading indicators, and a practical decision-making framework for Amazon Ads. The episode shows how to diagnose performance issues faster, avoid overreacting to short-term data, and make confident decisions around scaling, efficiency, and TACOS control. If you’re looking to bring more clarity, discipline, and consistency to your Amazon advertising strategy, this episode connects the dots between strategy and results.
Missed part one? Listen here: https://youtu.be/r9Jfn6OEVZU?si=fHshkpD-Vm1FixL9