The best low cost marketing resource? Emails. In this episode, Chrissy shares her experience with emails (albeit very imperfect) and breaks down how to figure out your goals for sending emails. From nailing the hook to adding a personal touch, Chrissy covers why pictures matter more than words, how to keep your tone consistent (without getting stale), and why your sign-off matters. Tune in to tune up your email strategy (see what I did there!?).