Ranchers across North America are celebrating record-high cattle prices—but as history shows, good times don't last forever. In this episode, Winnie and Lacy dive into the realities of today's beef market and how ranching families can capitalize on opportunities while preparing for inevitable downturns.

You'll hear:

• Why record cattle prices can feel like a double-edged sword

• How to pivot and protect your operation when markets swing

• The importance of cash flow control and Infinite Banking in ranching

• Real rancher stories about beef prices, lifestyle choices, and financial resilience

Whether you're selling calves, buying yearlings, or just trying to make sense of market volatility, this conversation will give you tools and perspective to weather both the highs and the lows.

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