In this episode, Jack sits down with Mary Quintero, founder of I Am Undercover, to distill practical, repeatable lessons from building a culture-led product brand. The conversation emphasizes the importance of protecting creative integrity and setting clear, non-negotiable boundaries, including saying no to misaligned capital and partnerships. Operational takeaways include validating demand with pre-sales, aligning design with logistics, and treating distribution and customer experience as core parts of the brand. Growth guidance focuses on feeding the business first, simplifying to what works, and using collaborations only when they truly amplify the story. Most important: prioritize solving the biggest problems in front of you, keep a half-full mindset, and let purpose guide every decision.

Undercover Boots Instagram

Underecover Boots

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Host: Jack Moran

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