Sign up to save your podcasts
Or
Share Ep. 72 The Stern Truth: The Missing E in STRAT GY With Daria Ionescu
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep. 72 The Stern Truth: The Missing E in STRAT GY With Daria Ionescu
Daria Ionescu knows strategy. She actually started off her career with in-house marketing. A little bit of branding, digital marketing, and some social media. What she found was missing in all of this was the real strategy behind it, so she started her own company.
Now, her strategy consulting business, Lume Strategy, takes people from Point A to Point B to hit their target audience. Even though she’s been in business for less than a year, one Stern Truth Daria learned is how introspective entrepreneurship can make you.
In this episode, we also get into falling in love with the process. As small business owners, the best thing you can do is to NOT do the things that drain you. My advice to Daria (and all of you) is to write down those drains so that when the time comes to add in team members, those tasks can easily be passed to them.
Daria gets into the age-old business question, “What is strategy?" Empathize with your team. Understand where they’re coming from. Find the solutions for them, get to the root of the issue, then make a plan—a strategy—to fix it.
One of Daria’s many other Stern Truths is that as an entrepreneur, your brain never stops. It can feel like you’re never off the clock. Being more disciplined, using strategies like time-blocking, and being able to adapt can all help you manage a mind that never seems to turn off.
Daria reminds us of something we all know but sometimes forget—marketing is very psychological. Knowing the motivations of why people take actions, or why they don’t, is a big part of any strategy, and it starts with empathy, that missing E in strategy. After that comes the trust, the most important part of the entrepreneurial puzzle.
Connect with Daria here:
Website: www.lumestrategy.ca
Email: [email protected]
IG: @itslumestrategy
LinkedIn: @daria-ionescu-492098232
Subscribe to The Stern Truth Business Unfiltered so you never miss an episode and receive a FREE GIFT: http://www.thesterntruth.com/
Join my Business Inner Circle Community for free here: https://www.facebook.com/groups/thebusinessinnercirclegroup
Book your complimentary business blindspot assessment with me here: https://attractwell.com/MarshallStern/landing/breakthrough-session
I encourage you to reach out with feedback, topic suggestions, and share your own entrepreneurial challenges.
Get in touch in the comments or head to...
Instagram: https://www.instagram.com/marshallstern/
Facebook: https://www.facebook.com/MarshallDStern
Email: [email protected]
View all episodes
By Marshall SternDaria Ionescu knows strategy. She actually started off her career with in-house marketing. A little bit of branding, digital marketing, and some social media. What she found was missing in all of this was the real strategy behind it, so she started her own company.
Now, her strategy consulting business, Lume Strategy, takes people from Point A to Point B to hit their target audience. Even though she’s been in business for less than a year, one Stern Truth Daria learned is how introspective entrepreneurship can make you.
In this episode, we also get into falling in love with the process. As small business owners, the best thing you can do is to NOT do the things that drain you. My advice to Daria (and all of you) is to write down those drains so that when the time comes to add in team members, those tasks can easily be passed to them.
Daria gets into the age-old business question, “What is strategy?" Empathize with your team. Understand where they’re coming from. Find the solutions for them, get to the root of the issue, then make a plan—a strategy—to fix it.
One of Daria’s many other Stern Truths is that as an entrepreneur, your brain never stops. It can feel like you’re never off the clock. Being more disciplined, using strategies like time-blocking, and being able to adapt can all help you manage a mind that never seems to turn off.
Daria reminds us of something we all know but sometimes forget—marketing is very psychological. Knowing the motivations of why people take actions, or why they don’t, is a big part of any strategy, and it starts with empathy, that missing E in strategy. After that comes the trust, the most important part of the entrepreneurial puzzle.
Connect with Daria here:
Website: www.lumestrategy.ca
Email: [email protected]
IG: @itslumestrategy
LinkedIn: @daria-ionescu-492098232
Subscribe to The Stern Truth Business Unfiltered so you never miss an episode and receive a FREE GIFT: http://www.thesterntruth.com/
Join my Business Inner Circle Community for free here: https://www.facebook.com/groups/thebusinessinnercirclegroup
Book your complimentary business blindspot assessment with me here: https://attractwell.com/MarshallStern/landing/breakthrough-session
I encourage you to reach out with feedback, topic suggestions, and share your own entrepreneurial challenges.
Get in touch in the comments or head to...
Instagram: https://www.instagram.com/marshallstern/
Facebook: https://www.facebook.com/MarshallDStern
Email: [email protected]