What does it take to rise from gopher-level field tech to the corner office— and still keep your soul intact? In this episode of The Future of BizTech, host JC Granger sits down with John Snyder, CEO of North Carolina–based MSP NetFriends. John unpacks his 26-year climb from the company’s third employee to majority owner, sharing the pivotal moments that shaped both his leadership style and NetFriends’ evolution into a “pure-play” managed service provider.

You’ll hear:

• The unconventional mailroom-to-C-suite journey—and the mindset shifts required at each rung
• How NetFriends leverages robotic process automation to deliver lightning-fast IT outcomes
• Surviving (and learning from) a sudden $2 million cybersecurity-contracts implosion—and the tough layoffs that followed
• Why John ditched outsourced vendors to build an in-house, three-person marketing squad—and why he says it might actually save you money
• Actionable advice on mentorship, team trust after crisis, and budget-to-marketing ratios for MSPs and other tech firms

Whether you’re an MSP founder, a tech leader eyeing the CEO chair, or anyone who’s ever wondered how to bounce back when the rug gets yanked out, this conversation is packed with real-world lessons you can apply today.