In this episode, Dean and Acos unpack one of the most fascinating — and misunderstood - forces in human performance: the placebo effect.

From fake supplements that still trigger weight loss to rituals that enhance focus, pain tolerance, and recovery, the science is clear - your beliefs change your biology.

We break down the new research on open-label placebos (where people know they're taking something fake but still get results), how belief alters RPE, HRV, digestion, and sleep and why coaches must learn to remove bullshit without removing belief.

No magic pills. No pseudoscience. Just evidence based insight into how your mind drives performance.

"Where the mind goes, the body follows."