Unlock the hidden layer of Amazon growth most brands are completely missing. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves kick off a powerful three-part series diving into customer analytics with Amazon Marketing Cloud (AMC)  and why the smartest brands are quietly outperforming everyone else. From understanding whether your growth is truly sustainable, to uncovering the real drivers behind customer value and repeat purchases, this episode lays the foundation for a more strategic, data-led approach to scaling on Amazon. If you’re still relying on surface-level metrics like ROAS, this is your signal to think bigger, dig deeper, and start playing at a whole new level. Stay tuned for Part 2 and 3, where we break down customer lifetime value and full-funnel attribution to help you turn these insights into real competitive advantage