Tales From The PROS

Ep 73 - When to Rebuild Your Software Application for Growth


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In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence dive into a topic every growing business eventually faces — when to stop patching old systems and start rebuilding from the ground up.

Many organizations cling to outdated software because rebuilding feels risky — too costly, too disruptive, or simply too big to take on. But as Eric and Michael explain, the real cost often lies in holding on. Slow performance, fragile integrations, and technical debt can quietly drain resources and block growth.

Drawing from real client stories and years of experience helping businesses modernize their technology, they unpack how to recognize the warning signs, what an audit should uncover, and how to make the decision to rebuild with clarity and confidence.

If your systems are slowing you down, this conversation will help you see rebuilding not as failure — but as a chance to evolve, scale, and future-proof your business.


🎯 Highlights You Won’t Want to Miss

  • Why holding on to outdated systems costs more than rebuilding – 02:10
  • The fear of letting go: why companies resist modernization – 03:30
  • The three main paths after a system audit (stay, white-label, rebuild) – 07:30
  • Real-world examples of outdated tech still running critical operations – 10:45
  • The mindset shift every organization needs before a rebuild – 13:58
  • How rebuilds boost scalability, team morale, and long-term ROI – 18:12

🎧 Listen and Subscribe


Spotify: https://open.spotify.com/show/6QkUtrcNllUkqtq1fjlwnZ
Apple Podcasts: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192
YouTube: https://www.youtube.com/@Imaginovation/podcasts
SoundCloud: https://soundcloud.com/talesfromthepros

🗂 Topics We Cover

  • How to tell when your tech is holding your business back
  • What a proper system or code audit should include
  • The hidden risks of technical debt and patchwork fixes
  • Signs your platform is past its prime — and what to do about it
  • How to evaluate rebuild vs. rework decisions
  • Why mindset and internal alignment are critical before rebuilding
  • The long-term benefits of modernization — from scalability to team morale

💡 Takeaways

  • Outdated software quietly drains growth and efficiency.
  • A rebuild is often the smarter long-term investment.
  • Conducting an audit helps you choose the right path — stay, migrate, or rebuild.
  • Modern platforms improve not just performance but internal collaboration.
  • Rebuilding isn’t about failure; it’s about creating a stronger foundation.
  • Mindset alignment across teams is crucial for a smooth rebuild.
  • Innovation requires letting go of what no longer serves your business.

⏱️ Chapters

00:00 Welcome and Episode Overview
01:38 Why Businesses Hold On to Outdated Software
04:57 The Fear of Rebuilding and What’s Behind It
07:34 The Three Paths After an Audit
10:16 Real Examples of Legacy Systems Holding Back Growth
13:58 The Mindset Shift for Modernization
15:59 Choosing the Right Partner and Internal Stakeholder
18:12 The Long-Term Benefits of a Rebuild
20:44 Closing Thoughts and Key Takeaways

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Tales From The PROSBy Michael Georgiou: Imaginovation, CMO, Entrepreneur, Podcaster, Influencer

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