OnBase: Smashing Sales and Marketing Misalignments

Ep. 74 | 7 Steps to build a successful competitive intelligence program with Steve Rodenberg, Informatica.


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In this episode, Steve Rodenberg shares insights on Competitive intelligence. We talk about the difference between competitive intelligence and market intelligence and understand the strategic and tactical role it plays in a company. Steve walks us through the different use-cases for it and shares his 7 Steps to build a successful competitive intelligence program.

If you have questions related to competitive intelligence you can reach out to Steve on LinkedIn.

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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