Freda Liu is one of the most recognisable voices in Malaysia. She has lived and breathed business in the past decade with Malaysia’s only business radio station BFM 89.9, and  is currently the producer and presenter of The Shift Asia, a podcast platform that focuses on ESG, SDG, sustainability, and embracing fresh & innovative strategies in business practices

Besides being the author to 7 books, she is a powerhouse communicator and has been skillfully merging her experience as a journalist, broadcaster, emcee, moderator over the years. 

In this episode, Freda shares her journey from early storytelling competitions to a surprising career in broadcasting, and the pivotal moments that shaped her trajectory in media. We delve into her bold career moves, including joining BFM 89.9, and the lessons she learned from conducting thousands of interviews.

Freda opens up about how she navigated personal challenges, including her divorce, and how she transformed adversity into strength. Freda also shares some tips on how you can use the Wheel of Life exercise to find  fulfillment beyond work. 

HIGHLIGHTS:

3:30 Freda’s divine pivot into the world of broadcasting 

6:40 Why it’s crucial to try different things 

9:42 Freda’s annual practice for intentional growth 

13:07 What being ‘Better and not Bitter’ looked like & what her divorce taught her

18:28 Her daily monologue whilst navigating grief 

20:46 Saying YES to joining BFM 89.9

26:38 Freda’s very first BFM interview 

30:40 The Wheel of Life and how this practice changed her life 

33:41 Freda’s self care mechanism 

38:59 How Freda is ‘Elevating’ herself this year  

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