Sinead Divine shares her insight in creative thinking: "It's that creativity of thinking of, "Well, if I had it in a dashboard or is the data correct, is what I'm sending them ... Yes, they see a report and they know I'm doing my job, but could I send them something different? Could I send them somewhere else? Could I develop it in a different way that actually makes their life better versus they receive it on a monthly basis and they file it?"