In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves continue their deep dive into Amazon Marketing Cloud (AMC), focusing on how brands can better understand and grow customer lifetime value. They explore how cohort analysis, cross-sell paths, and time to second purchase reveal what customers actually do after their first order and how these insights can shape smarter advertising, catalog strategy, and long-term growth on Amazon. The discussion highlights how to identify gateway products, understand real purchase journeys, and turn customer data into clear strategic actions. If you want to move beyond guesswork and start using data to drive repeat purchases and stronger results on Amazon, this episode is a must listen.

If you missed Part 1 of this series, you can catch it here:
Watch on YouTube – https://youtu.be/i1xXeUe5d0A?si=OtSVMNUz_SKbaHhf