Highlights from the conversation:

• Whitney’s background and experience (0:55)
• KCH’s growth in marketing (4:07)
• Creating a uniform message (7:27)
• Building a content machine in supply chain (10:19)
• Recruiting the right fit (11:03)
• Managing growth in a changing economy (14:09)
• Company culture and rewards (16:02)
• What’s coming next for KCH? (17:10)
• Keeping up with Whitney (19:03)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

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