Join Ben Kaplan on TOP CMO as he chats with Danielle Hollander, CMO of Visit Orlando, the most visited destination in the U.S. Danielle reveals how Visit Orlando sells more than just vacations—they sell unforgettable memories. Learn about their unique marketing strategies, how they stood out during the pandemic, and the magic behind Orlando's appeal. Discover how Orlando's blend of fantastical and authentic experiences creates lasting memories for visitors. Danielle also shares valuable insights for marketers on leveraging partnerships and crafting memorable experiences. Whether you're in marketing or love travel, this episode is packed with inspiration and actionable advice.